Monday, September 17, 2012

Favorite Friend: the UPPERCASE Typewriter Project

Something we'd like to start here at the Assemble blog is our Favorite Friend series. We have so many talented and wonderful people in our lives, and we want to show off all of the creative things that they are working on.

This week, we bring you Uppercase, and their special Typewriter book project. Anyone who has stepped foot into our shop knows that we are lovers of the typewriter. Our 1960s Smith Corona Script Typewriter boasts our shop colors, and a "do-not-touch" sign (cause who isn't protective of their babies?)

Janine, the creator and publisher of Uppercase Magazine, is on a mission to bring the brilliance that is the typewriter to the masses in richly illustrated book containing tons of "never-before published typewriter memorobilia." BUT...she needs your help. Check out their "kickstarter" on the right sidebar of their site.

uppercase magazine typewriter project collage

"With a timeline aligning with the birth of creative industries such as industrial design, “commercial art” (graphic design) and advertising, a study of the machine offers a snapshot into trends in industrial design and developments in manufacturing. A documentation of the ephemera of typewriting—ribbon tins, manuals, advertisements, promotions—is an informative and beautiful history of modern design."
-J. Vangool Check out the video here:

I for one CAN'T WAIT for this project to be complete. I'm hoping we will be able to carry it in our Assemble Shop as well. The project inspired me to take a photo of our special wedding typewriter that we purchased this year from BMT Vintage -- refurbished, 1950s Royal Quiet Deluxe in "snow white." We have four others in our collection that may warrant photos too...hmmm...And just for fun, here's a link to one of the greatest music videos of all time, circa 1970 from Bombay Talkie. Also, remember this guy? Hee, hee! Enjoy!

Images: from Uppercase, and Assembleshop's Instagram.
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